Music producer and social media star DJ Khaled (born Khaled Mohamed Khaled) is getting into the crypto-pumping business.
Khaled is the latest celebrity to become a pitchman for an initial coin offering, or ICO, a hot fundraising mechanism that cryptocurrency startups have been using to sell their own digital tokens. The trend, which many industry watchers have compared to a bubble, has entrepreneurs minting hundreds of millions of dollars out of little more than a business plan and some computer code.
Khaled posted a picture of himself posing in a white armchair while grasping a bottle of Cîroc vodka to his Instagram account on Wednesday evening. In his other hand he holds aloft a silver payment card.
"I just received my titanium centra debit card. The Centra Card & Centra Wallet app is the ultimate winner in Cryptocurrency debit cards powered by CTR tokens!" Khaled wrote in the caption.
Raymond Trapani, chief operating officer of Centra Tech, the startup whose products are featured in the post, told Fortune that Khaled is, as of Monday, an "o fficial brand ambassador and managing partner" of the company. Trapani also said Centra Tech signed pro boxer Floyd Mayweather, who posted twice about the ICO this month, for the same position.
Spokespeople for Khaled and Mayweather could not immediately be reached for comment.
Bron: Fortune
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