A public university in Australia is embarking on a new consumer loyalty research effort that will see students earning the cryptocurrency ether as they make purchases at on-campus retailers.
The tie-up involves the University of New South Wales (UNSW) and startup LoyaltyX. Confirmed by the university's media office when reached, the Unify Rewards program focuses on the use of a mobile app that can be scanned and used at stores based at the school's location near Sydney.
The program was officially launched on Oct. 6, and is limited to 500 participants who signed up beforehand. Scheduled to last through No. 20 (though this date may vary), it allows participants to earn $5 worth of ether – the cryptocurrency of the ethereum network – for every ten transactions they make through the app.
Lees het hele artikel hier
Reactie plaatsen
Reacties