YouTube on the blockchain is one of the Holy Grails of the crypto community.
The new generation of video artists and their audience seem tailor-made for a blockchain-based distribution and restitution system — one that depends on micro-payments and digitally secured provenance.
It’d also be a system that could get creators out from under the yoke of YouTube, Snap, and Facebook revenue sharing agreements that see platforms profit while the professional content creators that provide grist for the social media mill are paid cents on the dollar.
The latest startup to tackle the imbalance and to try and wrest a pool of creators out from the grip of the big social media giants is Lino, a Cupertino, Calif.-based company.
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