There are many important rules companies must follow starting from June 2018, that will actively protect customers against corporations data theft and abuse (ie, selling your data without your consent or creating complicated terms and agreements most users do not fully understand).
Any platform that uses a distributed ledger to store user data (blockchain, ethereum) is, by all means, screwed. There is absolutely no way around this. What if companies just ignore this new enforcement? Well, the fine is only 4% of your company’s revenue, up to 20 Million Euros.
So if you have invested in a project, own a project or are generally interested in better understanding how this market will evolve, please do pay attention to the following: storing any user data on any public distributed ledger is half-way to a really, really, really unpleasantly expensive outcome.
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