A growing number of internet companies are banning cryptocurrency advertising, fearing reputational damage if their users are duped or left penniless, even as regulators struggle to get to grips with the fast-emerging industry.
Twitter on Tuesday began blocking crypto ads, becoming the latest internet giant to crack down after moves by Alphabet's Google and Facebook earlier this year.
Once restricted to small online chatrooms for early bitcoin backers, cryptocurrencies have since exploded in popularity and the industry has grown rapidly.
Huge billboards promoting the latest coin hang over Tokyo's streets, ads touting crypto-trading dot the London underground network, and social media platforms are full of start-ups looking to raise capital through "initial coin offerings" (ICOs), as the selling of new virtual tokens is known.
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