You might have guessed that the business at UglyChristmasSweater.com is seasonal, but there’s one garment that’s keeping the fashion faux pas in style year-round. Fully-knit sweaters emblazoned with the logos of popular digital currencies, including bitcoin, Ethereum, and Litecoin – known as “ugly crypto sweaters” – are sweeping the online crypto community.
Their maker, Hodlmoon, a spinoff of UglyChristmasSweater.com, sold more than 2,000 sweaters in 2017. Cohen said the sweater’s success stems from a passionate community of crypto investors.
“It’s a niche inside a niche,” he said.
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