The old trope of independent and small businesses needing to adapt in order to compete is true.
However, when these businesses seek out new opportunities online and trade in online marketplaces, they face natural limits regarding their independence. While most of them do provide a gateway these companies need in order to find new business, there are limits involved. In a Guardian article published last year by an online-shop owner, she described her peers as “powerless against its often arbitrary decisions,” as she stated.
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