Blockchain technology is spreading beyond cryptocurrency, in sectors closer to consumers, making use of its ability to ensure the authenticity of products or information. Blockchain startup Input Output HK signed a memorandum of understanding with the government of Ethiopia in May to explore the use of Cardano, a blockchain platform that the company is developing, to increase transparency in the country's coffee supply chain. IOHK also seeks to use blockchain technology to record land ownership in Africa, protecting the registration of data from manipulation.
In Asia, the company plans to apply the technology to trace the beef supply chain in Cambodia and Vietnam. Another startup using the Cardano platform, Emurgo Hong Kong, seeks to publish blockchain-based digital university certificates.
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